The beginnings of SMS (click here for infographic)
-Text based campaign based on kate/william marriage
-text key word to win 2 for 1 promo
- Using web-based marketing platform, BZG was able to set up the campaign within minutes.
- No minimum period or set up fee.
- SMS response option is ideal for tactical, short term mobile marketing campaigns
-text key word to win 2 for 1 promo
- Using web-based marketing platform, BZG was able to set up the campaign within minutes.
- No minimum period or set up fee.
- SMS response option is ideal for tactical, short term mobile marketing campaigns
-Text-based campaign
-Text key word for free gifts
- 3000+ people responded within 30 seconds
- 20% of users that engaged opted for on-going connection with brand
- Mobile works especially well at live events
-Text key word for free gifts
- 3000+ people responded within 30 seconds
- 20% of users that engaged opted for on-going connection with brand
- Mobile works especially well at live events
-2009 MMS campaign with a goal of information saturation
-Offered directions to nearby dealerships and prices of tires
-Personalized greeting to each of the 1,200 recipients
-30% conversion rate
-Link to download app which shows what new tires look like on customers model of car
-2010 through now, primarily SMS campaign aimed at generating walk-in customers and “hyper-awareness” of in-store events
-Customers and non-customers offered to join the Harley mobile information club
-Offers weekly and daily deals to opted-in customers
-Has drastically increased sales and customer presence at multiple locations:
“mobile alerts seem to show some of the most impact” says Matt Baker, service manager
for Harley Davidson